Utilize AI-powered landing pages to improve UX and boost conversions
Unlike A/B testing that circles around a winning landing page, AI-powered landing pages route visitors to the landing page components where they are more likely to convert.
Martin N. Gregersen
11 September, 2019
Artificial Intelligence (AI) is transforming the world we live in at an unprecedented rate. Today every possible industry is embracing it because it offers myriads of benefits. There is little doubt that if used in the right way, it helps businesses unlock their actual potential. No matter what kind of business you run, you can use AI to generate more leads to grow your business.
Consisting of technologies like machine learning, natural language processing, robotics, and computer vision, etc., AI is assisting businesses considerably.
If you still think that AI is the technology that will help you in the future, you are wrong. It’s not anymore a future vision. It has already hit the mainstream, and we are currently using AI-powered machines and tools to simplify our lives. It is assisting businesses in improving their practices. It is helping them excel at design and in providing unique user experiences.
As a business owner, you can use AI to transform your website design as well make your landing pages more efficient. It will help you meet the growing demand of time. You can stick to rapidly altering trends and understand customer behaviour in a better way. It will also help you create better products and services, and will also enable you to strengthen your inbound marketing efforts. You will be able to give the kind of experience your potential customers or audience is looking for, which will eventually help you drive business value.
If you want to grab the attention of your audience, you have to give them more; you have to satisfy their requirements in the best way possible.
Here is how AI can help you make your landing pages more compelling and convincing.
Selecting the Right Images
You get only a couple of seconds to convince visitors to stay longer on your landing page. If you fail to create that positive first impression in those few seconds, it means you need to work on your landing page design strategy again. Your visitor will most likely leave your page if they don’t find it captivating enough.
One of the best ways to take the attractiveness of your landing page to the next level is to use best-in-class images. However, marketing professionals might find it a bit challenging to select the right ones. In that case, AI can help you.
With the assistance of AI, you can identify the images that will increase user engagements. It is excellent for making data-based decisions. Once you know which visual is capable of drawing users’ attention, you will surely succeed in your endeavours.
Use AI to transform your website design and make your landing pages more efficient
With AI’s image recognition technology, you can find the best images for your landing page. AI can help you select images based on user behaviour.
AI’s ability to identify pattern structures within a visual helps it suggest similar images. It plays a considerable role in optimizing your website landing page design based on user behaviour.
Besides, AI also uses visual sentiment analysis to identify users’ emotional responses to images as well as videos. By using this technology, you can discover signals in a visual that plays a significant role in conveying image sentiment.
AI can also help you modify images with automated recommendations.
Offering Personalized Experience
If you are looking for better engagements, you need to provide personalized experiences to them. Considering that AI can predict user behaviour based on existing information, you can use that info to customize quality landing pages.
It builds customer behaviour analytics with the assistance of the information gathered from user activities like website interaction and page visits.
In short, AI uses accumulated information to predict the future actions of the users. It can also identify the buying behaviour of the customers in the future. And that can help you strengthen your marketing campaigns and design your landing pages accordingly.
The more effectively you predict the behaviour of your customer, the better it will be for you. You will be able to design better landing pages to meet their specific needs.
For even better results, you can also use a landing page analyzer to identify the effectiveness of your landing pages. For example, you can use Unbounce’s Landing Page Analyzer; it is a great tool. It’s a free tool; it will help you give valuable information about how efficient is your landing page.
Focused on optimization; this tool will give you quick information on why your landing page is functioning in a particular way.
According to an Unbounce report, the company has analyzed 64,284 pages to discover what’s a favourable landing page conversion rate.
By using Unbounce’s landing page analyzer, you will be able to figure out whether your landing page is search-engine friendly or not. Besides, you will also be able to identify how your page size is affecting its speed as well as efficiency.
mr noe is on a mission to uplift humanity and align with equally purpose-driven entrepreneurs by implementing automation strategies. We build automation systems that replace processes that require neither human empathy nor intelligence.