A well designed landing page not only promotes sales but also builds brand reputation
Digital marketers strive against making the best impression of the company in front of the online world. They make digital marketing strategies to keep their best foot forward. Designing the landing pages is part of this strategy as it provides various benefits. Here is how!
Martin N. Gregersen
16 May, 2019
Designed for helping customers to land on a specific product and service page for persuading them to take action; landing pages are conversion oriented stand-alone web-pages that are indispensable for the growth of any online business. Landing pages are considerably vital digital marketing tools that not only help you reach your target market to promote your products, services, and offers, but they also enhance your brand credibility and sales.
According to a report, businesses with over 40 landing pages generate 12-times more leads when compared to those with five or less than five landing pages. And experts believe that well-crafted goal oriented long landing pages help in gathering up to 220% more leads when compared to call to action phrases contained on the introductory para or somewhere in the middle of a web-page.
So if you haven’t been investing in landing pages, here is why you should do that now.
Nowadays, people prefer indulging in online shopping rather than spending their time to visit several physical stores to find an item they are looking for buying.
Improving Customer Base
Incorporating high-performing landing pages in your inbound marketing strategy not only improves your online presence like anything but also enhances customer base. Nowadays, people prefer indulging in online shopping rather than spending their time to visit physical stores to find an item they are looking to buy. Since online shopping is way more convenient, customers are always looking for ordering cost-effective items from e-commerce sites.
If you design high performing landing pages, you will naturally be able to improve your customer base.
Reaching Target Audience
Landing pages are the best ways to reach your target audience. Since you design them by keeping in mind the potential customers for your product or service in question, it helps you to fulfil their needs in the best way possible. Reaching your target audience is utterly vital for you to grow your business.
Enhancing Brand Credibility
Building strong brand credibility helps in portraying a positive image of your business among customers, stakeholders, employees, and analysts. Companies across the world invest a lot of money in brand building programs to enhance their credibility, which helps in positioning their firm in an extremely different light.
Businesses with strong brand credibility, connect with customers in a better way.
One of the best ways to enhance the credibility of your brand is investing in high-performing landing pages. Choose a trusted digital design agency to create landing pages for your business, and you will see the difference soon.
Promoting Products, Services & Offers
Without well-crafted landing pages, it’s difficult for any business to promote their products, services and offers effectively. As a business, you may use different marketing tactics for popularizing your products and services, but the kind of results you get from landing pages is hard to get from any other marketing technique.
Generating More Leads
Lead generation is without a doubt, one of the first steps toward the growth of your business. If you have leads, you can work toward converting them, but if you don’t have any, you can’t even think in that direction. So if you want to generate more leads, create more landing pages.
A well-crafted landing page plays a vital role in increasing your conversion rate. Your landing page should have all the essential elements such as an attractive headline, clear and concise content, relevant images, and informative videos. According to a report, “Using videos on landing pages can increase conversions by 86%.”
So if your landing pages have all the essential elements for grabbing the attention of the visitors, nothing can stop them from increasing the conversion rate.
Lastly, because of the above benefits, high-performing landing pages boost your sales eventually and help you generate more revenue.
If you want your business to ride the wave of digital marketing, it is important to choose your ‘partner in success’ wisely. Contact us to learn more. mr noe OÜ is a landing page design agency from the digital nation of e-Estonia, named ‘the most advanced digital society in the world’ by Wired.
mr noe is on a mission to uplift humanity and align with equally purpose-driven entrepreneurs by implementing automation strategies. We build automation systems that replace processes that require neither human empathy nor intelligence.