Automation software like Zapier, MailChimp, and IFTTT are game-changers when it comes to content curation and marketing. There are similar tools that aid business operations in multiple industries like healthcare, finance, and logistics. These are particularly designed to help the employees process, analyse, and organise large amounts of customer data in order to implement personalisation strategies which act as a key for small businesses to make a rapport with leads and loyal customers.

Martin N. Gregersen

10 May, 2021

With the advancement of technology, the number of companies choosing to automate their business processes rises in tandem. There are a wide array of possibilities when it comes to such adaptations and the market is open to all new modern and comprehensive solutions. A well-defined automation strategy allows the business to systematically boost the bottom line. The utilisation of technology to replace the manual execution of repetitive tasks and activities wherever possible and desirable is the crux of any business process automation.

Automation Provides An Edge

Several large businesses and enterprises have vastly benefited from such automation techniques. The data suggests that approximately 40% of large companies have at least one business process completely automated whereas the small companies who are using this approach remain around 25%. There are a plethora of benefits that make this a top-tier technique, especially for new ventures and startups, as it makes marketing, content curation as well as customer support straightforward and efficient. Business process automation makes everything go quicker. Notifications and reminders speed up approvals, integration and validation reduce data entry, and the data and documents get routed to the right person. 

Reduces Errors

The human brain is wired to strive and achieve perfection. But this capability may wear down slightly when performing repetitive and monotonous tasks resulting in human errors and alterations which might seem minute but can accumulate into grave disadvantages for any small business. Inculcating automation in such processes improves the accuracy of several operations. Tasks ranging from invoicing and bookkeeping to order processing and inventory management can be done smoothly by eliminating costly errors due to manual processes such as re-keying information from one system to another. 

A few examples of this include scheduling software that minimise errors in employee management, smart inventory tools that eliminate the need to count manually, and shipping software that ensures the printing of correct labels for the delivery.

Improves Productivity

Small businesses that are taking off at the speed of light need all hands on deck to keep the progress exponential. Here, business process automation can be of utmost importance. For example, the marketing team can be appropriately focused on creating new content for the social media platforms and schedule the release or posting of the content via automation tools like IFTTT. Similarly, the sales team can focus their skills towards sincerely engaging with the leads when they have all the background data from different platforms curated in one place through automation. Another interesting yet basic example that has been around for quite a while is MailChimp. It, how it makes it easy to send feedback and other standard template emails as well as curate personalised emails for specific customers to encourage loyalty and satisfaction.

Automation

Cuts Down The Cost

Several small businesses spend a lot of their budgets hiring employees to partake in tasks that are labour-intensive and time-consuming and yet not adding much value to the business. Operational automation software actually turns out to be an intelligent and better approach to cost containment and putting the budgets to better use. This opens the arena to hire employees with innovative ideas and higher work skills who end up contributing to the company’s growth. This allows the company to focus on empowering employees with automation tools rather than haywire increasing the number of its employees.

Streamline Customer Support

One of the most reliable ways to generate leads and conversions in a business is to enhance its customer service and support. The progress of online sales has prompted businesses to improve their customer support channels. Experiencing how automated chatbots reduce the traffic directed towards the live team. This leaves ample time for the smooth resolution of complex issues that require human intervention. 

An example of a common issue that several customers face is asking simple yet important questions regarding features of product or service offerings. Not everyone prefers writing an email to get answers to such questions. But, they will surely prefer to choose to type out their queries in live support. This can be handled via business process automation by creating a chatbot that can help the verified customers retrieve their login information. Thereby eliminating the need for human intervention in such repetitive tasks and letting them improve customer satisfaction and retention by focusing on actual problems.

Wrapping up

Automation software like Zapier, MailChimp, and IFTTT are game-changers when it comes to content curation and marketing. There are similar tools that aid business operations in multiple industries like healthcare, finance, and logistics. These are particularly designed to help the employees process, analyse, and organise large amounts of customer data in order to implement personalisation strategies which act as a key for small businesses to make a rapport with leads and loyal customers.

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Q. How can business process automation help to improve my organisation’s efficiency?

With the help of business process automation, one can manage and streamline the repetitive tasks and save a lot of time and efforts. People can spend the same time on other important activities, resulting in greater efficiency and productivity of the business.

Q. How can I start using business process automation?

Identify the organisation’s processes that need improvement and plan the best ways to improve them. Involve all the stakeholders and design a process to help your business gain the maximum benefits from business process automation.

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